Digital Audio Insights & Trends for May 2017
Triton Digital has released its monthly digital audio Top 20 Ranker for May 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. A review of the May data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.3 million in the U.S.
All measured clients within the U.S. reported a total of 5,343,401 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,570,250 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00 pm.
Midweek listening shows peak AAS occurring at 2:00pm in May 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the afternoon.
The Modern Adult Contemporary format shows largest gain at 6.55%.
When compared to April 2017, the Modern Adult Contemporary format showed the largest listening gain with a 6.55% increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
The Seattle-Tacoma market shows largest gain at 2.48%.
Looking at the Top 15 Markets as compared to April 2017, Seattle-Tacoma showed the largest listening gain with a 2.48% percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Year-over-year listening shows consistent growth.
Total listening for all publishers showed positive listening gains when compared to May 2016, with a 11.22% increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and a 13.46% increase during the Monday through Sunday 6:00am to Midnight daypart.