Digital Audio Insights & Trends for March 2018
Triton Digital® has released its monthly digital audio Top 20 Ranker for March 2018. The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. A review of the March data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
News/Talk and Top 40 (CHR) Formats Dominate on Smart Speakers in March 2018
34% of audio* streamed on smart speakers in March of 2018 was News/Talk, followed by Top 40 (12%), Country (8%), and Sports (6%). * TLH, US Radio Broadcasters Only
Total weekday listening remains steady at 6 million in the U.S.
All measured clients within the U.S. reported a total of 6,002,217 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,084,160 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00pm
Midweek listening shows peak AAS occurring at 2:00pm in March 2018. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon.
Modern Adult Contemporary format shows the largest increase at 16.34%
When compared to February 2018, the Modern Adult Contemporary format showed the largest increase at 16.34% in AAS during the Monday through Friday 6am-7pm daypart.
The Detroit market shows the largest increase at 4.71%
Looking at the Top 15 markets as compared to February 2018, the Detroit market showed the largest listening increase at 4.71% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Seattle-Tacoma.