Digital Audio Insights & Trends for March 2017
Triton Digital has released its monthly digital audio Top 20 Ranker for March 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. Review of the March data uncovered several interesting insights on the digital audio landscape, which are shared below.
Total weekday listening remains steady at 5.37 million in the U.S.
All measured clients within the U.S. reported a total of 5,366,299 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart and 4,556,473 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00 pm.
Midweek listening shows peak AAS occurring at 2:00pm in March 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the evening.
The Urban Contemporary format shows largest gain at 3.4% increase.
When compared to February 2017, the Urban Contemporary format showed the largest listening gains with a 3.4% increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart, followed by Top 40 (CHR) and Sports.
The Seattle-Tacoma market shows largest gain at 6.04% increase.
Looking at the Top 15 Markets as compared to February 2017, Seattle-Tacoma showed the largest listening gain with a 6.04% percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Year-over-year listening shows consistent growth.
Total listening for all publishers showed positive listening gains when compared to February 2017, with an 11.8% increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and a 12.6% increase during the Monday through Sunday 6:00am to Midnight daypart.
Digital Audio Trends and Insights represent all clients measured by Triton.