Digital Audio Insights & Trends for January 2018
Triton Digital® has released its monthly digital audio Top 20 Ranker for January 2018. The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. A review of the January data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.6 million in the U.S.
All measured clients within the U.S. reported a total of 5,604,570 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,770,525 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00pm
Midweek listening shows peak AAS occurring at 2:00pm in January 2018. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon.
The Country format shows the largest increase at 31.62%
When compared to December 2017, the Country format showed the largest increase at 31.62% in AAS during the Monday through Friday 6am-7pm daypart.
The Detroit market shows the largest increase at 4.18%
Looking at the Top 15 markets as compared to December 2017, the Detroit market showed the largest listening increase at 4.18% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Phoenix.