Digital Audio Insights & Trends for February 2018
Triton Digital® has released its monthly digital audio Top 20 Ranker for February 2018. The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US. A review of the February data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.9 million in the U.S.
All measured clients within the U.S. reported a total of 5,975,380 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 5,013,924 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00pm
Midweek listening shows peak AAS occurring at 2:00pm in February 2018. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon.
The Urban Contemporary format shows the largest increase at 10.89%
When compared to January 2018, the Urban Contemporary format showed the largest increase at 10.89% in AAS during the Monday through Friday 6am-7pm daypart.
The Atlanta market shows the largest increase at 22.02%
Looking at the Top 15 markets as compared to January 2018, the Atlanta market showed the largest listening increase at 22.02% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Houston-Galveston.