Digital Audio Insights & Trends for February 2017
Triton Digital has released its monthly digital audio Top 20 Ranker for February 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the February data uncovered several interesting insights on the digital audio landscape, which are shared below.
Total weekday listening remains steady at 5.26 million in the U.S.
All measured clients within the U.S. reported a total of 5,262,450 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart and 4,431,860 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00 pm.
Midweek listening shows peak AAS occurring at 2:00pm in February 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the evening.
Top 40 (CHR) format shows largest gain at 4.8% increase.
When compared to January 2017, the Top 40 (CHR) format showed the largest listening gains with a 4.85 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart, followed by Adult Contemporary and News/Talk.
Washington D.C. market shows largest gain at 12.2% increase.
Looking at the Top 15 Markets as compared to January 2017, Washington D.C. showed the largest listening gain with a 12.2 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Year-over-year listening shows consistent growth.
Total listening for all publishers showed positive listening gains when compared to January 2017, with a 11.24 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and 11.57 percent increase during the Monday through Sunday 6:00am to Midnight daypart.
Digital Audio Trends and Insights represent all clients measured by Triton.