Digital Audio Insights & Trends for June 2018
Triton Digital® has released its monthly Global, US, and LATAM Rankers for June 2018, providing insight into the top streaming audio providers for the month of June.
The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform, and includes ad supported and non ad supported listening, both globally and in the US.
A review of the June data uncovered the following insights on the U.S. digital audio landscape.
Total Weekday Listening Remains Steady at 5.82 Million in the U.S.
All measured clients within the U.S. reported a total of 5,820,749 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,940,773 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday Listening Shows Highest Peak at 2:00pm
Midweek listening shows peak AAS occurring at 2pm in June of 2018. Over the weekend, listening shows peak AAS at 1pm, before gradually declining throughout the afternoon
Talk Format Shows Largest Increase at 1.83%
When compared to May 2018, the Talk format showed the largest increase at 1.83% in AAS during the Monday through Friday, 6am-7pm daypart.