Digital Audio Insights & Trends for December 2017
Triton Digital® has released its monthly digital audio Top 20 Ranker for December 2017. The Ranker is a listing of the top-performing digital audio stations and networks as measured by the Webcast Metrics® audience measurement platform. A review of the December data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.64 million in the U.S.
All measured clients within the U.S. reported a total of 5,635,149 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,780,213 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00pm
Midweek listening shows peak AAS occurring at 2:00pm in December 2017. On the weekend, listening shows peak AAS at 1:00pm, before gradually declining throughout the afternoon.
The Holiday format shows the largest increase at 220.37%
When compared to November 2017, the Holiday format showed the largest increase at 220.37% in AAS during the Monday through Friday 6am-7pm daypart.
The Washington market shows the largest increase at 4.47%
Looking at the Top 15 markets as compared to November 2017, the Washington market showed the largest listening increase at 4.47% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Minneapolis-St. Paul.