April 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for April 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

 

All Measured Clients

All measured clients in April 2015 showed 4,259,153 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart and 3,633,032 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

 

Taking a Closer Look

April 2015 showed positive growth in both dayparts when compared to April 2014. AAS within the Domestic U.S. grew by 38.6 percent (M-F 6A-8P) and 41.8 percent (M-Su 6A-Mid).

 

Listening by Market

Looking at the top 20 markets, Boston showed the largest listening gain in April 2015 vs. March 2015 with a 8.9 percent increase in AAS (M-F 6A-8P), followed by Phoenix, Seattle, Minneapolis, Tampa, and Pittsburgh.

April 2015 Insights & Trends

 

Listening by Format

The Top 40 (CHR) format showed the largest listening gains in April 2015 vs. March 2015 with a 5.6 percent increase in AAS (M-F 6A-8P), followed by Classic Rock, Country, Alt/Modern Rock, and Urban Adult Contemporary.

April 2015 Insights & Trends       

 

Audio Consumption by Device

In April 2015, 38 percent of listening took place on an iOS device (M-F 6A-8P), followed by Android (30 percent), Flash Player (9 percent) and Google Chrome (8 percent).

April 2015 Insights & Trends

 

Top 10 Markets by Operating System

Comparing listening by operating system within the top ten markets in April 2015, New York had the most iOS listeners (M-F 6A-8P) while Los Angeles had the most Android listeners.

April 2015 Insights & Trends

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.