Today we announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising.
With more than 73 million Americans listening to podcasts monthly and broadcast radio accounting for 17 of the top 20 audio streaming services, there is an increased demand for advanced targeting across streaming audio. Through this partnership, audio publishers that use Triton Digital’s Tap ad server will have the ability to leverage a custom Streaming Audio Data Marketplace to facilitate audience targeting across more than 75 million households in the U.S. Audience segments include demographic, behavioral, and purchase data from leading third-party vendors. Categories such as avid gamers, sports fanatics, auto enthusiasts, fine diners, concert goers, globetrotters, big box shoppers, tech enthusiasts, and more will be actionable for leading broadcasters, podcasters, and streaming music services across desktop, mobile, smart speakers and other internet connected devices. This enhanced targeting will enable audio publishers to increase both the value of their audio inventory, and the return on investment for their advertisers.
“As pioneers of audio advertising solutions, we remain committed to the continuous advancement of our technology, and to providing our clients with solutions that make leveraging the power of digital audio both simple and effective,” said John Rosso, President, Market Development at Triton Digital. “We are pleased to be integrated with Tru Optik, and to expose their audiences in Tap for the benefit of our streaming and podcast publishers, as well as their advertisers.”
“With the rise of smart speakers and other connected devices, advertisers cannot rely on device IDs or cookies alone to ensure they are connecting with the right audiences,” said Andre Swanston, Chief Executive Officer and Co-Founder at Tru Optik. “Tru Optik’s data management platform and household graph have led the way in solving the targeting and measurement challenges across the Over-the-Top TV ecosystem. We look forward to partnering with Triton Digital to empower brands and publishers with the precise audience insights needed to more effectively reach millions of streaming audio and podcast listeners.”
If you are interested in joining an upcoming webinar to learn more about this enhanced targeting and how to use it, click here to let us know, and we will follow-up with an invite.