Measured by Triton Digital’s Podcast Metrics service, Audioboom is the latest preeminent podcast network to join Triton’s Podcast Reports, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent metrics for their most popular shows.
“We are pleased to measure Audioboom, and to have their titles included in our U.S., Australia, and Latin America Podcast Reports,” said John Rosso, President of Market Development at Triton Digital. “We are confident that our Reports will provide Audioboom with the validated data they need to further enhance their podcast business, and increase their visibility within the global podcast landscape.”
“We are thrilled to participate in Triton’s Podcast Reports, as approaching the marketplace with validated and transparent measurement remains a critically important component of our overall podcast strategy,” said Audioboom’s CEO Stuart Last. “Audioboom is a global leader in podcasting and there is no better partner than Triton Digital to provide the measurement that will enhance our relationships with brands and increase our advertising revenue in our key territories.
The world’s leading podcast Networks participate in Triton’s Podcast Reports, including NPR, Stitcher, Radio.Com, Wondery, Nova Entertainment, Prisa Radio, Radio Grupos Global, Cumulus Media, and more.
Triton Digital’s Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.0 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, and title.