Triton Digital - Blog

Triton Digital and Jelli Join Forces to Shape the Future of Audio Advertising

Written by Desideria Mastriaco | Jun 8, 2022 4:00:00 AM

We are excited to announce that we are joining forces with Jelli, the leading technology solution for the global radio market! Combined we now deliver innovative technology and solutions for the entire audio ecosystem – broadcast radio, streaming and podcasting. And, Jelli’s broadcast radio capabilities combined with our streaming and podcast capabilities, allow us to deliver a true cross-platform buying solution.

By combining both teams under the Triton Digital brand we can accelerate the development of innovative technology and it solidifies our “all audio” focus by expanding our suite of product offerings! With the addition of Jelli solutions, including RadioSpot, a supply-side platform for broadcast radio, we now provide a solution to manage ad operations, media planning, and buying for broadcast inventory. In addition, Jelli technology plays a key role in the Triton Audio Marketplace, our audio exchange aggregating audience buys across broadcast radio, podcasts and streaming audio platforms. With the Triton Audio Marketplace, marketers and agencies will be able to transact on all forms of audio inventory and have access to unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets. 

We are thrilled to enhance our ability to deliver technology innovation and solutions that will result in even better audio advertising and can’t wait to continue shaping the future of audio!