TRITON DIGITAL & FREQUENCY
Capturing Listener Attention can be Challenging
Audio can be relevant to your listeners anytime, anywhere. But as a brand, how do you make sure you catch your listeners at a time when you are relevant to them?
As a publisher, how can you help your buyers leverage the most effective tools to build strong connections with customers and deliver messaging that resonates?
The Most Powerful Combination: Listener Targeting with Personalized Messaging
Running impactful audio ads begins with developing your audience targeting strategy, and then incorporating personalized, 1:1 messaging.
Let’s start by defining each:
With audience targeting, define the listeners you want to reach based on characteristics, such as location, demographics, interest, intent, shopping behaviors, lifestyle, and more. This allows you to build a Listener Persona, so that audio ads are delivered only to those who are most relevant to the brand.
Reaching the right listeners is critical. But to stand out from the hundreds of other ads that listeners hear, we can take our strategy a step further by personalizing the message.
With 1:1 messaging, you can create a Personalized Script to tailor messaging to listeners. Multiple scripts can be developed or segments within the script can be versioned to trigger ads based on certain listener behavior or contextually-relevant moments. For example, script variations can align with data signals like location, time, weather, device, content, sports scores, and more.
How They Work Together: Audience Precision with Ad Personalization
See it in action:
Include GIF showing how to set this up in TAP (how user can select data signal and tag creative)
Join the Next Wave of Audio Advertising
With Triton and Frequency, you can join the next wave of audio advertising by adding the tools to gain efficiencies and handle more complex creative strategies at scale.
Want to learn more? Reach out to the Triton Digital or Frequency team for a live demo!