On Thursday, May 23rd, we announced the integration of our programmatic audio advertising marketplace, a2x®, with audio CC’s AdPerform DSP.
Triton Digital®, the global technology and services leader to the digital audio and podcast industry and audio CC, an innovative provider of a DSP in the radio and audio sector, announced a partnership, whereby audio CC’s AdPerform DSP is now integrated with Triton Digital’s programmatic audio marketplace, a2x®. The integration enables audio CC’s buyers to execute targeted, non-skippable, brand safe audio ad buys through both open marketplace and private marketplace deals.
“We are pleased to partner with Triton Digital to provide our buyers with access to a wide array of premium digital audio and podcast inventory from around the world, including radio, sports, and online music services,” said Matthias Mroczkowski, Chief Sales Director, at audio CC. “We look forward to the increased reach and return on investment that access to the a2x marketplace will provide our buyers.”
“We are proud to integrate audio CC’s DSP with a2x and to enable their buyers, majority coming from the traditional radio world, to utilize the tremendous power of digital audio to create a relevant and personal connection with their target audience on a global scale,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We remain committed to helping marketers and advertisers around the world to leverage the power of programmatic audio to get their messages heard by the right audience, at the right time, and in a brand-safe environment.”
The global audio marketplace, a2x, is the world's first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, contact monetization@tritondigital.com.
If you are interested in learning more about our programmatic marketplace, and/or exploring an integration partnership, we'd love to hear from you.