How News Corp Australia Used Secure Distribution From Triton Digital’s Omny Studio

by Triton Digital

Each month, 18 million Australians choose to consume news and information across News Corp Australia's suite of multi-platform products - more than any media group in Australia. According to a forecast from eMarketer, the number of paid digital audio subscribers in the U.S. will reach 121.9 million in 202, an increase of 11% from 2020, and 133 million by 2023.

As part of their premium podcast distribution strategy, News Corp leveraged Triton Digital’s Omny Studio enterprise podcast platform to bundle exclusive and ad-free podcast content with their existing paid digital membership passes.

News Corp Australia used Omny Studio’s secure distribution system to generate a unique RSS feed for each member.



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