Driving Audio Revenue Growth with Triton Digital and Optable

Unlocking Addressability with UID2 Integration

Triton Digital and Optable joined forces to revolutionize identity activation in audio, empowering premium publishers like iHeartMedia U.S. to enhance addressability while maintaining privacy and compliance. By integrating Triton’s Audio SSP with Optable’s ID Switchboard, this partnership enabled the seamless generation of Unified ID 2.0 (UID2)—boosting programmatic revenue opportunities for publishers.

The Results Speak for Themselves

• 26% Increase in Average Daily Spend – UID2 activation improved spending efficiency and scale.
• 2.4x Higher Inventory Fill Rate – UID2 traffic significantly optimized programmatic performance.

Triton Digital aimed to simplify and scale extended user identifiers, including UID2, Yahoo ConnectID, and Epsilon Publink, for audio publishers. By integrating Optable’s Private UID2 service, Triton enabled seamless interoperability with The Trade Desk (TTD) for identity enrichment, ensuring privacy-safe activation.

Seamless Implementation for Publishers

• Advanced Identity Management – Optable’s ID Switchboard allows publishers to manage multiple identity frameworks in one interface.
• Scalable & Privacy-Compliant – Publishers can securely resolve and integrate first-party data with minimal development effort.
• Increased Revenue & Addressability – Advertisers gain improved audience precision, driving higher demand for premium audio inventory.

Powering the Future of Audio Monetization

By combining advanced identity technology with a secure infrastructure, Triton Digital and Optable are transforming programmatic audio advertising. This approach enhances audience targeting precision, allowing advertisers to reach demographics accurately. The collaboration fosters a more efficient, privacy-compliant ecosystem, boosting revenue and user engagement. Triton Digital and Optable lead in monetizing audio content, making programmatic audio advertising more dynamic and impactful. Read our latest case study.