Today we announced that one of Australia’s fastest growing media companies, Grant Broadcasters, has selected Triton Digital to power the delivery, monetization, and measurement of its online audio content.
Through this partnership, Grant Broadcasters will utilize Triton’s robust audio streaming network to deliver high quality audio content from their 47 commercial broadcast stations online, and the Tap Ad Server to dynamically insert highly targeted audio ads into their content. To support their monetization goals, Grant Broadcasters will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers around the world through both open and private marketplace deals.
In addition, Grant Broadcasters will use Triton’s Webcast Metrics® service to measure the size and scale of their highly-engaged online listening audience.
“Triton Digital sets the bar high with continuous investment in their technology and services, along with their knowledgeable and reliable support team that simply cannot be beat,” Rohan Dwyer, Group General Manager, Digital at Grant Broadcasters. “We are thrilled to be working with the Triton team, and are confident that their sophisticated technology will enable us to further grow and evolve our digital audio strategy, and reach our revenue goals.”
“According to the 2018 Infinite Dial Study, 52% of Australians 18+ reported listening to online audio in the last month, which presents an exceptional engagement opportunity for both radio broadcasters and advertisers alike,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are pleased to provide Grant Broadcasters with the tools they need to continue delivering an exceptional listening experience to their audience, and a higher return for their advertising partners.”