On Monday, May 6th, we announced that Google Display & Video 360 has integrated with Triton Digital's audio SSP (Yield-Op) and programmatic audio marketplace (a2x®).
Through this integration, buyers can create private marketplace deals (PMPs) with a wide range of audio publishers including streaming music services, broadcast radio stations, podcasts, online gaming and more to engage audiences across any internet-connected device, including mobile phones, desktop computers, TV’s, and smart speakers.
“We are thrilled to integrate our audio SSP and programmatic marketplace with Display & Video 360,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Our combined global presence will have a tremendous impact on the audio industry’s growth, enabling publishers to deliver a smooth, high quality listening experience to their audience by leveraging server-side audio ad insertion and native ad placement to provide a high return to their advertising partners.”
If you are interested in learning more about our Yield-Op SSP and/or exploring an integration partnership, we'd love to hear from you.