Triton Digital has released its monthly digital audio Top 20 Ranker for March 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.
All measured clients in March 2015 showed 4,260,886 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:0 0AM-8:00PM (M-F 6A-8P) daypart, and 3,603,593 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.
March 2015 showed positive growth in both dayparts when compared to March 2014. AAS within the Domestic U.S. grew by 40.8 percent (M-F 6A-8P) and 45.8 percent (M-Su 6A-Mid).
Both Pureplay and Terrestrial broadcasters showed positive growth when compared to the beginning of 2015. AAS (M-F 6A-8P) within the Domestic U.S. grew by 9.6 percent for Pureplays and 9.2 percent for Terrestrials.
Looking at the top 20 markets, Denver showed the largest listening gain with a 13.6 percent increase in AAS (M-F 6A-8P), followed by Philadelphia, Salt Lake City, Detroit, and Tampa.
During the M-F 6A-8P daypart, 37 percent of listening took place on an iOS device, followed by Android at 31 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.
March mobile consumption during the M-F 6A-8P daypart represented 73.7 percent of total listening, compared to 26.3 percent for desktop. Trending for the first three months of 2015 is charted below.