Triton Digital has released its monthly digital audio Top 20 Ranker for August 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.
All measured clients in August 2015 showed 4,116,715 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM daypart, and 3,416,586 AAS during the Monday-Sunday 6:00AM-Midnight daypart.
Looking at the top 20 markets, Baltimore showed the largest listening gain with a 14.5 percent increase in AAS, followed by Houston, Phoenix, Atlanta, Tampa, Seattle and Washington.
(M-F 6A-8P, August 2015 vs. July 2015)
The News/Talk format showed the largest listening gains with an 8.9 percent increase in AAS, followed by Sports, Urban Contemporary, Urban Adult Contemporary, Adult Contemporary, Classic Hits and Classic Rock.
(M-F 6A-8P, August 2015 vs. July 2015)
37 percent of listening took place on an iOS device, followed by Android at 31 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.
(M-F 6A-8P)
*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.
Mobile listening represented 73.8 percent of total listening in August 2015, compared to 26.2 percent on desktop. Trending for the first eight months of 2015 is charted below.