April 2016 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for April 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the April 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below!

Total Listening in April 2016

All measured clients within the Domestic U.S. reported a total of 4,918,546 Average Active Sessions (AAS) during the Monday-Friday 6:00AM-8:00PM daypart, and 4,120,873 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Mobile listening made up 76.2% of total listening during the M-F 6A-8P daypart in April 2016, which is an all-time high.

Year-over-Year Listening

• 15.5% increase in AAS compared to April 2015 during the M-F 6A-8P daypart
• 13.4% increase in AAS compared to April 2015 during the M-SUN 6A-MID daypart

Streaming Listening Trends

(AAS, M-F 6A-8P)

Top 20 Markets (April 2016 vs. March 2016)

Sorted by Market Size (AAS, M-F 6A-8P)

Top 20 Formats (April 2016 vs. March 2016)

Sorted by Percentage Change (AAS, M-F 6A-8P)