2023 U.S. Podcast Report

The 2023 U.S. Podcast Report offers a glimpse into the dynamic U.S. podcast scene throughout the year, uncovering intriguing details about listening patterns and audience demographics.

Podcasting has established itself as a compelling and influential medium for narrative discourse, dialogue, and the dissemination of current affairs and entertainment. The quantity of monthly podcast enthusiasts is continually escalating, manifesting a growth rate of 12% over the past two years. This surge in the number of podcast listeners can be seen across all demographics, especially among those groups who have recently adopted podcasts as their preferred form of communication.

In 2023, 40% of the U.S. population reported listening to a podcast within the past month. This growth was reflected across all segments of the population, especially those late to adopting podcasts as a preferred medium. Other notable findings include:

• Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years.
• Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male.
• The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was NPR News Now (NPR).

This in-depth analysis sheds light on the demographics and unique characteristics of the podcast audience, allowing podcasters to better understand their target listeners and tailor their content accordingly. Additionally, this report provides insights into the devices and platforms preferred by avid podcast enthusiasts, enabling podcasters to optimize their distribution strategies and reach a wider audience.

Moreover, this report highlights the premier podcast debuts of 2023, showcasing the emerging talent and fresh perspectives that are shaping the podcasting landscape. By identifying the breakout shows and rising stars, the report will serve as a guide for both listeners seeking new and exciting content and podcast creators looking for inspiration and benchmarks.

Overall, the 2023 U.S. Podcast Report promises to be a comprehensive and invaluable resource for anyone involved in the podcasting domain. Whether you are a podcast host, advertiser, or industry professional, this report will equip you with the knowledge and insights needed to navigate the ever-evolving podcast landscape and make informed decisions that drive success. Download now and get ready to take your podcasting journey to new heights.

Download The 2023 U.S. Podcast Report