On Monday, February 22, 2021 we announced today the release of the latest U.S Podcast Report for January 2021 (January 4 – January 31, 2021) reporting period, as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 43.2M Average Weekly Downloads and 12.1M Average Weekly Users, followed by Stitcher with 34.7M Average Weekly Downloads and 10M Average Weekly Users, and Entercom’s Podcast Network, including Cadence13 and Pineapple Street Studios with 20.5M Average Weekly Downloads and 5.4M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
A number of new entities made their debut this reporting period including Sword and Scale and The Fighter & The Kid (Kast Media), The Apology Line (Wondery), and Juicy Scoop with Heather McDonald (Stitcher).
Leading podcasts by both Average Weekly Downloads and Users include Up First (NPR), Crime Junkie (audiochuck), The Ben Shapiro Show (Cumulus Media/Westwood One) and My Favorite Murder with Karen Kilgariff and Georgia Hardstark (Stitcher), with NPR News Now remaining in the #1 spot this reporting period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact