Publishers and Advertisers around the world continue to lean in to online audio as an effective advertising vehicle for reaching target audiences. Last year, we saw a 341% increase in audio ad spend within our programmatic marketplace, and for good reason.
The mobile-first, one-to-one nature of online audio connects brands with audiences like no other advertising medium can. Combined with rich data for targeting, online audio advertising creates a personal connection on a global scale, which results in a higher return on Advertisers' investments and a better overall listening experience for audiences.
We created the following infographic to highlight the global growth and insights we've seen in our programmatic audio marketplace, including
- An increase in spend and impressions
- New advertisers & demand-side partners
- Top spending brands
- New features & capabilities
- And more
If you have questions, comments, or are interested in learning more about our programmatic solutions, please contact Solutions@TritonDigital.com.