On Wednesday, January 27, 2021 we announced today the release of the latest U.S Podcast Report for December 2020 (November 30, 2020 – January 3, 2021) reporting period, as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 37.5M Average Weekly Downloads and 10.4M Average Weekly Users, followed by Stitcher with 23.6M Average Weekly Downloads and 6.5M Average Weekly Users, Wondery with 18.4M Average Weekly Downloads and 4.8M Average Weekly Users, and Entercom’s Podcast Network, including Cadence13 and Pineapple Street Studios with 17.9M Average Weekly Downloads and 4.9M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In the Top 100 Podcasts by Downloads report, a number of new entities made their debut this reporting period, including Something Was Wrong (Audioboom), On Purpose with Jay Shetty (Stitcher), and Red Collar (AdLarge/cabana). Additionally, in the Top 100 Podcasts by Users report, a number of new entities made their debut this reporting period, including Inside the Hive with Nick Bilton (Entercom/Cadence13/Pineapple Street Studios), Comedy Bang Bang: The Podcast (Stitcher), and Blue Rush: A NY Giants Football Podcast from NY Post Sports (AdLarge/cabana).
Leading podcasts by Average Weekly Downloads include Crime Junkie (audiochuck), Up First (NPR), The Ben Shapiro Show (Cumulus Media/Westwood One), and My Favorite Murder with Karen Kilgariff and Georgia Hardstark (Stitcher), with NPR News Now remaining in the #1 spot as the most downloaded podcast in the United States.
Leading podcasts by Average Weekly Users include Up First (NPR), Crime Junkie (audiochuck), My Favorite Murder with Karen Kilgariff and Georgia Hardstark (Stitcher), and The Ben Shapiro Show (Cumulus Media/Westwood One), with NPR News Now remaining in the #1 spot this reporting period.
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact firstname.lastname@example.org.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.