Launch of the Triton Creative Manager: Elevating Creative Management

August 2024 marks a pivotal moment for Triton Digital as we unveil the Triton Creative Manager, a transformative platform that redefines how TAP users manage their ad creatives. This cutting-edge tool replaces the Frequency Creative Manager, delivering enhanced control, flexibility, and support without increasing costs. 

Meet Triton Creative Manager  

Triton Creative Manager is a state-of-the-art solution explicitly crafted for TAP users who manage ad creatives at the flight level. With this new functionality, Triton streamlines your workflow, making it more efficient to upload, manage, and optimize ad creatives directly within the TAP interface. The result? A more integrated and intuitive approach to creative management that ensures your campaigns are always on point and delivered right on time.  

Why Triton Creative Manager?  

At Triton, our commitment to providing the best tools for success in the ever-evolving digital audio landscape is unwavering. Triton Creative Manager embodies this dedication, offering several key advantages:  

Integrated User Interface: Managing your flights becomes effortless with an interface that places all essential tools directly on the flight page. This innovation means you spend less time toggling between screens and more time focusing on what truly matters—delivering impactful ad campaigns that resonate.  

Agile Feature Development: We recognize that your needs are constantly changing, and the Triton Creative Manager is designed with this in mind. Its agility allows for the swift incorporation of new feature requests, giving you a say over future enhancements and ensuring the platform evolves alongside your business.  

Deep Dive into the Development and Functionality  

Before any code was written, we turned to you, our users, to understand how you interact with audio creative, manage supporting assets, and report on ad success. From this, we identified three fundamental values on which we base all our design and development decisions.  

Value #1: Build core functionality first while considering the future.  

Our top priority was ensuring you had the tools to meet your advertisers' creative needs. Some of the key functionalities include the ability to;   

• Manage a creative library of audio, video, and banner files uploaded for a given advertiser.    

• Support audio files with optional companion banners or 3rd party tracking pixels.   

• Rotate multiple audio files to deliver either by a weighted percent or sequentially in a defined order.    

• Target which audio file should be delivered based on specific time, location, player, or content rules.     

For example, let's say there's a flight scheduled to deliver in the New York and California regions. The advertiser has requested that two creatives rotate evenly on weekdays, but a specific creative should be for each area on weekends. Below is a screenshot showing how this example would be set up.  

As we built these features, we made design decisions to improve our setup for future development. We're excited to expand functionality on top of this strong foundation, including notable future features such as accepting multiple creative durations within a single flight and adding more advanced creative targeting capabilities.  

Value #2: Be user-centric in our design for easy workflow adoption.  

We value your time and know that each extra click means extra steps to set up creative. To kick off the first phase of the Triton Creative Manager, we focused on a user interface and experience that did three things:   

1. Build creative management into the flight workflow to edit and view without leaving the page.    
2. Mirror the TAP user interface and vocabulary to reduce the time spent learning a new feature and smooth the transition.    
3. Based on your feedback, we implemented new workflows and functionality. These included not needing to assign a duration before uploading an audio file, not requiring default audio when using targeting rules, and allowing you to edit a live creative.  
     

We're still going strong! Following our initial launch, we've collected a list of workflow enhancements and are making quick, incremental changes to streamline any workflow steps that could be simpler, faster, or more intuitive. We are dedicated to perfecting our creative management experience and await your feedback.  

Value #3: Surpass expectations with 360-degree creative reporting.  

We understand how critical highlighting a campaign's performance for an advertiser and gaining insight into listener interaction is. Instead of only offering this insight for the Triton Creative Manager, we wanted to ensure you could get creative insight, regardless of where the creative is managed. 

We achieved this goal by adding our own Triton trackers to any creative delivered within the Triton ecosystem. More specifically, this means you get all the reporting you need, regardless of whether the creative came from the Triton Creative Manager, Frequency Creative Manager, a custom vast, or even those ads delivered programmatically. 

You know your business best. With our new reporting in TAP Explore, we hope you find this solution quick and easy, customizable for your unique reporting needs, and ultimately able to glean new insights into creative delivery across your network.   

What Does This Mean for You?  

We've meticulously planned the roll-out of Triton Creative Manager to ensure a seamless transition. In most cases, you won't need to move your ad creatives manually—the migration process takes care of everything automatically, allowing you to continue focusing on your campaigns with minimal disruption. And here's the best part: Triton provides this upgrade at no additional cost, delivering added value without any extra financial commitment.  

Ongoing Support from Triton  

We understand that navigating a new platform can come with questions. That's why our Triton Account Management Team is always ready to assist. We're here to guide you through the new interface and address any concerns about how the update might impact your workflow.  

Setting a New Standard in Creative Management  

Triton Creative Manager isn't just an upgrade; it's a significant leap forward in managing your digital audio ad campaigns. With this powerful tool and our unwavering support, Triton empowers you to excel in digital audio advertising, setting a new standard for creative control and campaign success.