Inside Baseball

by Desideria Mastriaco

Yeah. We came from radio. Some people shy away from that. Not us. We believe there's great virtue in knowing where you came from. We believe it gives more credibility to our claim that we know where radio's going. See, we're not some purveyors of shiny things that see it all as so very simple. We understand the realities on the ground. This isn’t our first rodeo. We've heard stories of magic potions for a long time. This, in fact, won't be easy. Nothing great ever is. But we're not defenders of what was either. Those were good days, for sure. But today's pretty good too if you take it for what it is. And what it is is what you make it. Why not make it a time where the past is remembered but not worshipped? Celebrated but not imitated?

So, while we believe that to know where you're going, it helps to understand where you came from, but it’s less important than knowing where you are. And where radio is is chasing a few runs. We’ve been a little sloppy in the field. A little lethargic on the base paths. Everyone's gained ground. Some are catching us. Some have passed us. Time to get our mitts and get in the game. And what is the game? It's actually the same game it's always been. Having great Programming. Reaching a wide audience. Leading the league in time spent with media.

If you hope ‘this streaming thing’ is niche you're in the wrong game. This isn't the same game your father played. It's faster. Less home runs. More stolen bases. Doubles in the gap. It's more serious and less jovial. Still a blast, but it's serious. You've got to work at it every day. Year round. There's no place to carry the ‘good guy’ who's lost a step. Competition is relentless and only the strongest survive. When radio was the only game in town we had our pick of the litter. No more. We've got to fight tooth and nail for the best talent. Talent wins. Reputation means little. It's what have you done for me lately. But more importantly, what will you do for me tomorrow?

Time to play ball.