Digital Audio Insights & Trends for September 2017
Triton Digital has released its monthly digital audio Top 20 Ranker for September 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. A review of the July data uncovered several interesting insights on the U.S. digital audio landscape, shared below.
Total weekday listening remains steady at 5.44 million in the U.S.
All measured clients within the U.S. reported a total of 5,444,524 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart, and 4,584,329 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00 pm
Midweek listening shows peak AAS occurring at 2:00pm in September 2017. On the weekend, listening shows peak AAS at 12:00pm, before gradually declining throughout the afternoon.
The Sports format shows the largest increase at 14%
When compared to August 2017, the Sports format showed the largest increase at 14% in AAS during the Monday through Friday 6am-7pm daypart.
The Houston-Galveston market shows the largest increase at 11%
Looking at the Top 15 markets as compared to August 2017, Houston-Galveston showed the largest listening increase at 11% in AAS during the Monday through Friday 6am to 7pm daypart, followed by Philadelphia.