September 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for September 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Total Listening for All Measured Clients

All measured clients within the Domestic U.S. showed 4,273,667 Average Active Sessions (AAS) during the Monday- Friday 6:00AM-8:00PM daypart, and 3,602,592 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Taking a Closer Look

Overall streaming has seen steady growth when compared to the beginning of 2015. September 2015 Average Active Sessions (AAS) grew in both the Domestic M-F 6A-8P daypart (8.4 percent) and the Domestic M-SU 6A-Midnight daypart (8.5 percent).

Top Markets

Looking at the top 20 markets, Boston showed the largest listening gain with a 12.8 percent increase in AAS, followed by Philadelphia, Miami, Seattle, New York, and Chicago.

(M-F 6A-8P, September 2015 vs. August 2015)

Top Formats

The Sports format showed the largest listening gains with an 18.0 percent increase in AAS, followed by Urban Contemporary, Classical, Modern Adult Contemporary and Top 40 (CHR). The Sports format received a big boost with the return of the NFL this month.

(M-F 6A-8P, September 2015 vs. August 2015)

Top Devices

iOS led with 37 percent of listening taking place on an iOS device, followed by Android at 31 percent and Google Chrome and Flash at 9 percent.

(M-F 6A-8P)

*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.

3rd Quarter Mobile vs. Desktop Breakout

Mobile listening represented 73.6 percent of total listening in September 2015, compared to 26.4 percent on desktop. Mobile listening has come off of July's high as schools get back into session.

Listening by Age

During the first nine months of 2015, Millennial listening has far outpaced listening of other generations. Millennials have accounted for 61.3 percent of all listening, followed by Generation X (27.7 percent) and Baby Boomers (9.9 percent).

(AAS, M-F 6A-8P, January 2015 through September 2015)

The two groups with the most online listening are ages 20-29 (37.8 percent) and 30-39 (26.3 percent).

(AAS, M-F 6A-8P, January 2015 through September 2015)