Over the last ten years, Edison Research has been collecting data on podcasting, one of today's fastest growing mediums. Don't miss this year's Infinite Dial webinar, taking place March 10 at 2pm EST, where Edison will unveil their latest research around podcasting - from audience growth, to consumption habits, to listener demographics.
No matter where you are in the process of building your podcast strategy, the trends revealed at this year's webinar will highlight the value of a podcast offering, both for audience engagement and revenue generation.
Some stats you will discover during the Infinite Dial webinar include:
- The percentage of podcast listening monthly and weekly
- Devices used most often to listen to podcasts
- Demographic information of the podcast audience, including education and income
- The number of podcasts listened to within a week
If you are responsible for designing your station's podcasting strategy, or if you are tasked with researching the benefits of podcasting content, you won't want to miss this year's Infinite Dial.
We look forward to seeing you in attendance!
Want to brush up on your podcast knowledge before the webinar? We've got you covered with our FREE Broadcaster's Guide to Podcasting.
Or, if you're already a podcasting guru, sign up for a demo to learn how our podcast advertising solution, Tap Podcast, can help you monetize your content.