How Podcasting Can Help Your Station Drive Digital Growth (And Tips to Get Started)

By Triton Digital Monday, Apr 17, 2017 8:00:00 AM

As podcasting continues to evolve from niche pastime to mainstream media, many broadcasters are left wondering how to leverage this opportunity to grow digital audience and revenue. With the help of new research conducted by the Knight Foundation, we have collected some suggestions to help lay the groundwork for a long-term podcast strategy while learning to balance these unique audio platforms.

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How to Optimize Your Station's Online Content on a Budget

By Triton Digital Monday, Apr 3, 2017 12:03:41 PM

Managing a radio station's online content strategy can be challenging. Whether that includes a single station, or an entire market. To help you overcome this, we've pulled together a number of tips and techniques to create more content with less resources.

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Digital Audio Insights & Trends for January 2017

By Triton Digital Thursday, Mar 16, 2017 8:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for January 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the January data uncovered several interesting insights on the digital audio landscape, which are shared below.

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Podcasting Booms as Four in Ten Americans Tune In; Smart Speakers Make Their Debut

By Triton Digital Thursday, Mar 9, 2017 3:06:23 PM

Podcasting continues to be a growth medium in 2017. New data from the 2017 Infinite Dial Study shows that 40% of Americans 12+ have ever listened to a podcast, with 24% listening to one in the past month. In addition, six in ten Americans are now familiar with the term “podcasting,” a number that has risen 22% in the past two years.

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New Study Revealing Online Audio Usage, Podcasting Consumption & More

By Triton Digital Tuesday, Mar 7, 2017 8:00:00 AM

Don't miss this year's Infinite Dial webinar, taking place March 9th at 2:00pm EST, where Edison Research will unveil their latest research around media usage and consumer behavior.

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Digital Audio Insights & Trends for December 2016

By Triton Digital Thursday, Feb 23, 2017 8:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for December 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the December data uncovered several interesting insights on the digital audio landscape, which are shared below.

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5 Tips for Improving Your Station's Email Marketing Strategy

By Triton Digital Wednesday, Feb 15, 2017 9:00:00 AM

Have you spent hours honing and polishing your radio station's email copy only to find that your audience isn’t clicking, or worse, not even opening to begin with? If so, maybe it is time to rethink your email strategy. To maximize the effectiveness of your station's next email campaign, consider these five tips:

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3 Tips For Maintaining Your Radio Station Brand and Content Online

By Triton Digital Monday, Feb 13, 2017 9:00:00 AM

In today's connected world, your online brand is as important as it is over-the-air. It provides your listeners with a powerful destination to further connect and interact with your content. That’s why we hosted a webinar on to share best practices to translate your brand from on-air to online. 

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3 Ways to Improve your Station's Content Strategy in 2017

By Triton Digital Tuesday, Jan 17, 2017 9:25:00 AM

While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions that will help set your station up for a successful new year.

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November 2016 Insights & Trends

By Triton Digital Thursday, Jan 12, 2017 8:30:00 AM

Triton Digital has released its monthly digital audio Top 20 Ranker for November 2016. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Our review of the November 2016 data uncovered several interesting stats about listening growth and audience trends. Check them out below.

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