October 2014 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for October 2014. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.  Key findings of the October 2014 Ranker include:

 

All Measured Clients

October 2014 Average Active Sessions (AAS) were 3,832,845 in the Domestic M-F 6A-8P daypart and 3,235,716 in the Domestic M-SU 6A-Midnight daypart.

Taking a Closer Look

October 2014 Average Active Sessions (AAS) grew in both the Domestic M-F 6A-8P daypart (25.8%) and the Domestic M-SU 6A-Midnight daypart (30.1%) when compared to October 2013.

 

Listening by Market

Looking at the top 20 markets, Seattle showed the largest listening gain with a 23.0% increase in AAS (M-F 6A-8P) when compared to September 2014, followed by Atlanta, San Francisco, Cleveland, Detroit, San Diego, and Chicago.  The gain in Seattle could be attributed to the shooting at Marysville-Pilchuck High School, which occurred October 24th.

October 2014 Insights & Trends

 

Listening by Format

The News/Talk format showed the largest listening gains with a 5.3% increase in AAS (M-F 6A-8P) when compared to September 2014, followed by Sports, Adult Contemporary, Classic Hits, and Classic Rock.

October 2014 Insights & Trends

Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the dapart/time period.

 

Audio Consumption

During the M-F 6A-8P daypart, 32% of listening took place on an iOS device, followed by Android (28%), and Flash Player (9%).

October 2014 Insights & Trends

* The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified.