Digital Audio Insights & Trends for January 2017
Triton Digital has released its monthly digital audio Top 20 Ranker for January 2017. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics audience measurement platform. The review of the January data uncovered several interesting insights on the digital audio landscape, which are shared below.
Total weekday listening remains steady at 4.93 million in the U.S.
All measured clients within the U.S. reported a total of 4,934,471 Average Active Sessions (AAS) during the Monday through Friday 6:00am to 8:00pm daypart and 4,101,292 AAS during the Monday through Sunday 6:00AM to Midnight daypart.
Weekday listening shows highest peak at 2:00pm.
Midweek listening shows peak AAS occurring at 2:00pm in January 2017. On the weekend, listening shows peak AAS at 1:00pm before gradually declining throughout the evening.
Country format shows largest gain at 24% increase.
When compared to December 2016, the Country format showed the largest listening gains with a 24 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart, followed by News/Talk and Classic Rock.
Detroit market shows largest gain at 12% increase.
Looking at the Top 15 Markets as compared to December 2016, Detroit showed the largest listening gain with a 12 percent increase in AAS during the Monday through Friday 6:00am to 7:00pm daypart.
Year-over-year listening shows consistent growth.
Total listening for all publishers showed positive listening gains when compared to January 2016, with a 10.55 percent increase in AAS during the Monday through Friday 6:00am to 8:00pm daypart, and 11.76 percent increase during the Monday through Sunday 6:00am to Midnight daypart.
Digital Audio Trends and Insights represent all clients measured by Triton.