January 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for January 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

All Measured Clients

All measured clients in January 2015 showed 3,943,385 Average Active Sessions (AAS) during the Domestic Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,319,380 AAS during the Domestic Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

Taking a Closer Look

January 2015 showed positive growth in both dayparts when compared to January 2014. AAS within the Domestic US grew by 41.2 percent (M-F 6A-8P) and 43.3 percent (M-Su 6A-Mid).

Listening by Market

Looking at the top 20 markets, Denver showed the largest listening gain when compared to the month prior with a 33.2 percent increase in AAS (M-F 6A-8P), followed by Tampa at 25.9 percent, New York at 21.3 percent, Chicago at 21.3 percent, and San Francisco at 19.5 percent.

January 2015 Insights & Trends  

Audio Consumption

In breaking out audio consumption, 36 percent of all listening (M-F 6A-8P) took place on an iOS device followed by Android at 30 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.

 

   January 2015 Insights & Trends

 

*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.