How Mobile Listeners Engage with Audio Advertising

2015

July 29, 2015

At the end of 2014, we commissioned Edison Research to conduct a survey of over 400 adults, ages 18-54, who had actively listened to internet radio within the last week. Our goal was to learn how, when and where listeners engage with audio advertising. In particular, we wanted to better understand how mobile listeners interact with the advertisements they hear. Below please find a video highlighting our discoveries:

Interested in learning more about digital audio advertising and how it can help you reach your target audience at scale? Visit our Advertising Page to read about all of our latest offerings or contact our sales team directly at advertising@tritondigital.com.

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