February 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for February 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

 

All Measured Clients

All measured clients in February 2015 showed 4,125,821 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM (M-F 6A-8P) daypart, and 3,481,328 AAS during the Monday-Sunday 6:00AM-Midnight (M-Su 6A-Mid) daypart.

 

Taking a Closer Look

February 2015 showed positive growth in both dayparts when compared to February 2014. AAS within the Domestic U.S. grew by 40.2 percent (M-F 6A-8P) and 43.6 percent (M-Su 6A-Mid).

 

Listening by Market

Looking at the top 20 markets, Minneapolis-St. Paul showed the largest listening gain with a 13.9 percent increase in AAS (M-F 6A-8P), followed by Phoenix, San Diego, Portland, Denver, and Los Angeles.

February 2015 Insights & Trends

 

Growth by Format

Compared to the month prior, the Top 40 (CHR) format showed the largest gains with an 11.5 percent increase in AAS (M-F 6A-8P).

February 2015 Insights & Trends

 

Audio Consumption

During the M-F 6A-8P daypart, 37 percent of listening took place on an iOS device, followed by Android at 31 percent, Google Chrome at 8 percent, and Flash Player at 6 percent.

February 2015 Insights & Trends

 

Mobile Trending Up

Mobile listening represented 72.7 percent (M-F 6A-8P) of total listening in February 2015, compared to 27.3 percent on desktop. Trending for the last six months is charted below.

February 2015 Insights & Trends