August 2015 Insights & Trends

Triton Digital has released its monthly digital audio Top 20 Ranker for August 2015. The Ranker is a listing of the top-performing digital audio stations and networks measured by the Webcast Metrics® audience measurement platform.

Total Listening for All Measured Clients

All measured clients in August 2015 showed 4,116,715 Average Active Sessions (AAS) within the Domestic U.S. during the Monday-Friday 6:00AM-8:00PM daypart, and 3,416,586 AAS during the Monday-Sunday 6:00AM-Midnight daypart.

Top Markets

Looking at the top 20 markets, Baltimore showed the largest listening gain with a 14.5 percent increase in AAS, followed by Houston, Phoenix, Atlanta, Tampa, Seattle and Washington.

(M-F 6A-8P, August 2015 vs. July 2015)

Top Formats

The News/Talk format showed the largest listening gains with an 8.9 percent increase in AAS, followed by Sports, Urban Contemporary, Urban Adult Contemporary, Adult Contemporary, Classic Hits and Classic Rock.

(M-F 6A-8P, August 2015 vs. July 2015)

Top Devices

37 percent of listening took place on an iOS device, followed by Android at 31 percent, Flash Player at 9 percent, and Google Chrome at 8 percent.

(M-F 6A-8P)

*The category ‘Other’ consists of devices, types and browsers that are less than 2% of total audio consumption and audio consumption that cannot be classified. Average Active Sessions (AAS) is the average number of listeners (with duration of at least one minute) during the daypart/time period.

Mobile vs. Desktop Breakout

Mobile listening represented 73.8 percent of total listening in August 2015, compared to 26.2 percent on desktop. Trending for the first eight months of 2015 is charted below.